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CityBlue Accommodations, Africa’s fastest-growing native lodge chain, has taken an fairness place within the B2B platform Farm to Feed which sources imperfect surplus produce immediately from farmers, growing their earnings and preventing meals loss. This enhances CityBlue’s ESG credentials and solidifies the impression funding thesis of its mum or dad, The Diar Group.
In Sub-Saharan Africa, as much as 50% of crop manufacturing could also be misplaced earlier than the product reaches shoppers. Market entry is a big drawback for farmers with plenty of produce, particularly the imperfect-looking sort.
“I noticed firsthand what farmers weren’t promoting even when markets returned after COVID, and it’s a big devastation not solely on meals safety however on the financial system too. Meals loss has a local weather change side, with rotting meals producing methane, a greenhouse gasoline that’s worse than carbon dioxide.” – Claire van Enk, Founder and CEO of Farm to Feed.
Farm to Feed’s tech-enabled platform paired on-the-ground aggregators and transportation utilizing freezer vans gives an answer to this local weather challenge setting a brand new normal for meals sustainability in Kenya. Past sourcing imperfect produce, Farm to Feed is accumulating information on drivers of meals loss, to reinforce farming practices and to create a extra round meals system.
“Our ESG practices each as CityBlue Accommodations and its mum or dad, The Diar Group, can be enhanced by working alongside Farm to Feed. We hope that different companies will comply with our lead and work with Claire and her staff in Africa on the pertinent problems with meals safety, sustainability and local weather.” – Jameel Verjee, Founder and CEO of CityBlue Accommodations acknowledged on the Africa Resort Funding Discussion board 2024 in Windhoek, Namibia.
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